Biography mike cassady med assets

Issue Focus: Entrepreneurship

As a second-year MBA student, Mike Cassidy asked if he could stray from an assignment to write market assessments and instead create a start-up business plan.

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“The professor was Walt Salmon, and fortunately he was all for it,” recalls Cassidy, who eventually made good on the plan to launch Stylus Innovation, a computer telephony software firm, with $1,500 he and two MIT friends scraped together from personal funds and a $10,000 prize for winning MIT’s business plan contest.

In 1996, the youthful trio sold the company to Artisoft for $13 million.

Prior to HBS, Cassidy had earned two degrees in aerospace engineering from MIT and considered becoming an astronaut. After selling Stylus, he briefly indulged a long-held passion by studying jazz piano, before settling into a spectacularly successful career as an entrepreneur, building and selling three tech companies — Direct Hit, Xfire, and Ruba.

In spring 2010, when Google