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Walmart's new look was inspired by founder Sam Walton's iconic trucker hat
- Walmart just unveiled its latest brand refresh — the first major change in 17 years.
- The new logo draws retro inspiration from one of founder Sam Walton's iconic trucker hats.
- Walmart said blue and yellow evoke the retail giant's past and look forward to a more digital future.
What's old is new again.
With Walmart's latest brand refresh — the first major change in 17 years — the company is harkening back to the styling of its founder Sam Walton.
The company said its new logo draws retro inspiration from one of Walton's iconic trucker hats, which is featured in his portrait for the cover of his autobiography "Made in America."
"Walton was known for preferring baseball caps to staid business clothes, exemplified in this trucker-style hat he wore," says the Smithsonian Institution's National Museum of American History, where another design is exhibited.
Walton's hats also served a practic
